Smartling Named a Leader in Independent Evaluation as AI Redefines Enterprise Localization

NEW YORK, NY, September 23, 2026 — Smartling, the AI-powered translation company, today announced it has been named a Leader in The Forrester Wave™: Localization Services, Q3 2026. In Forrester’s first evaluation of localization services, Smartling was one of four Leaders among 11 providers evaluated across 27 criteria.

As AI makes translation faster and more accessible, the enterprise challenge is increasingly what happens around the model: how multilingual content is integrated, governed, measured, and scaled. Forrester’s report describes Smartling as a “language services and technology provider” and finds that it “excels at turning fragmented enterprise localization into an automated, measurable production model.”

The evaluation notes Smartling's "superior innovation" and finds that its "strongest capabilities sit at the intersection of integrated workflows across decentralized systems, quality governance, testing, model control, linguistic asset management, and AI risk management, in which it shows greater maturity than most peers." Forrester’s profile on Smartling concludes that Smartling is “a strong fit for enterprises that want an AI-forward localization platform with deep integration, automation, and governance for quality and brand.”

“AI only creates value when it is running in production across an entire enterprise, and getting there takes more than a great model. It takes deep integration, quality governance, and deeply skilled people. What differentiates Smartling is how we bring leading AI translation technology and that expertise together to deliver tremendous customer outcomes, and to us, Forrester’s evaluation recognizes exactly that combination,” said Bryan Murphy, CEO of Smartling.

More than 1,000 global brands translate billions of words annually through Smartling’s platform.

Only two of the 11 providers evaluated received above-average customer feedback, and Smartling is one of them. Forrester interviews customers as part of this evaluation, which states that: “Customers praise Smartling’s AI experts for consistently sharing their knowledge and appreciate its agentic solutions and open architecture that work in real-world, multiprovider situations.”

The recognition builds on Smartling’s momentum. In September, Smartling was named an OpenAI Select Partner and launched a plugin bringing translation into ChatGPT, and announced its acquisition by growth investment firm Vitruvian Partners, which brings additional investment behind its product roadmap, agentic localization capabilities, and global growth.

The Forrester Wave™: Localization Services, Q3 2026, Forrester Research, Inc., September 23, 2026.

Read the report here.

Standard disclaimer

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.

À propos de Smartling

Smartling is transforming how global enterprises create, manage, and scale multilingual content in the AI era. Its LanguageAI™ platform combines AI translation, workflow automation, and quality assurance infrastructure with expert language services, helping organizations move faster globally while maintaining the quality, trust, and oversight enterprise AI translation requires.

Contact médias

Brianna McGarry
Smartling
Brianna@sixeastern.com