Classe de maître : Les leçons des meilleurs leaders locaux

How do localization leaders build influence when they start as a team of one, and what does it actually take to earn a seat at the executive table?

In this episode of the Masterclass Series: Lessons from the Best Localization Leaders, Smartling CEO Bryan Murphy sits down with Anna Schlegel, Globalization Executive at Universalization.ai, former leader at NetApp and Procore, and Co-Founder and President of Women in Localization. Whether you lead localization or partner with a loc team to drive international growth, Anna's hard-earned lessons are ones you can put to work immediately.

Through real-world stories and practical frameworks, you'll learn how Anna transformed localization from a cost center into a strategic growth engine—accelerating market entry, unifying siloed teams, and proving impact where it matters most to the business.

Ce que nous allons couvrir :

• • Why localization often struggles with executive credibility, and how to reframe the narrative around revenue and growth
    
  • How to build your own internal network of allies when you lack formal authority
    
  • Practical strategies for earning executive buy-in across marketing, product, and engineering
    
  • How to maintain momentum and prove impact during reorganizations, budget cuts, and leadership changes